Sunday, March 30, 2008

Your my hero's!

These guys are living the dream.
They seek, in short, to do for America's public signage what spell-check software has done for interoffice e-mail: smarten it up and make it easier on the eye. Their weapons: Wite-Out, markers, ink pens, tape, and nerves of steel.
This country faces many threats: war, poor economy, the environment, and college republicans, to name a few. But I have long maintained that none are as serious as the prevalence of the misplaced apostrophe. 

Every day I receive email from co-workers at all levels that misuse "your" and "you're", or "its" and "it's". Even worse, I'm in charge of all hiring for my job, and have the displeasure of reading each application that we receive. I would say that 75% of these will have a typo somewhere, usually in the two line response to our question asking what makes them a good candidate for this position. Many of them will answer with something like "I am a good candidate for you're group because of my atenttion to detail". 

But I have been noticing lately that more and more printed signs in stores and restaurants are falling victim to this plague as well. This usually arises when mistaking plural for possessive, and it is everywhere. But at some point, when this becomes prevalent enough, does it just become accepted as the "correct" way of writing? Are we already there? 

That's where Jeff Deck and Benjamin Herson come in. Best of luck gentlemen. You're doing noble work. 

I will now re-read this entry 300 times to make sure there are no typos.

1 comment:

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